Gjenmi x Nike Swim

At the beginning of the year Sun.ny.side Up, in partnership with Nike Swim, reached out to collaborate on a special 637 Bracelet offering in celebration of the Nike Swim Spring Collection launch! 

Each stone—black diamonds, pink sapphires, blue topaz, and peridot—was meticulously hand-selected to reflect the collection’s vibrant colors. The iconic Nike Swoosh underwent multiple design and sampling iterations to ensure it was both comfortable and perfectly balanced on the 637 Bracelets, which were micro-welded onto each guest.

Thank you Nike Swim and Sun.ny.side Up for the opportunity to share some diamonds and gold with your VIPs!